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Free delivery over $150 · Local pickup in the Nations, Nashville.

Our Cancer Support Kit containing Sensitive Toothpaste, Deodorant Cream, Refillable Hand Wash, Sensitive Laundry Care,  Emogene Healer Balm, and Rayne  natural Lotion Unscented.

Everyday Products. Just Less Toxic

Better Choices for Real Life.

Shop Kits & Gifts Shop Kits & Gifts

Cleaning

Laundry

Skincare

Kitchen

Personal Care

Refills

Beauty

Good Better Best

There's a reason we're called that

Good For the Planet

Refills instead of replacements, and containers made to be reused. We look to eliminate the wastage to landfill wherever we can.

Better For Our Communities

We partner with regional brands, deliver locally to cut unnecessary transport, and reinvest in the city that brought us together.

Best For You

Every product is vetted for ingredients, performance, and integrity. You shouldn't need a chemistry degree to shop for your family.

Why we are here

Every choice is a voice

The products in our homes shouldn't be something we have to research, question, or worry about. Too much of what's sold to us still is.

So we're asking for better. Every bottle refilled instead of thrown away, every ingredient list that holds up, every product chosen with care. It adds up to a standard major manufacturers should have to meet.

That's what shopping here is. Not just cleaner products, but a nudge towards better ones.

Read Our Story
A red circular graphic with the words 'GOOD BETTER BEST' arranged around a central burst shape on a white background.

one of our favorites

Cancer Support Kit

Our Cancer Support Kit containing Sensitive Toothpaste, Deodorant Cream, Refillable Hand Wash, Sensitive Laundry Care,  Emogene Healer Balm, and Rayne  natural Lotion Unscented.

Davids Hydroxi Toothpaste

A toothpaste with ingredients as clean as your mouth will feel.

  •  
    Gentle
  •  
    Fluoride-Free

Little Seed Farm Activated Charcoal Deodorant Cream

A gentle Organic Formula for 24 hour odor protection.

  •  
    Aluminum & Baking Soda Free
  •  
    Gentle Organic Ingredients

Canary Foaming Unscented Hand Soap

Plastic-Free, sustainable solution to reduce plastic waste in your home. Each slice of concentrated hand soap will make one bottle of foaming hand soap.

  •  
    Plastic-Free
  •  
    Gentle & Refillable

Dirty Labs Unscented Laundry Detergent

Consciously formulated with natural, nontoxic ingredients, our Bio Laundry Detergents are readily biodegradable, safe for sensitive skin, and free of dyes, SLS, SLES, parabens, and all California Prop 65 chemicals.

  •  
    Unscented & Designed for Sensitive Skin
  •  
    Paraben-Free

Rayne Unscented Body Lotion

This rich, hydrating body lotion formula delivers deep moisture that absorbs effortlessly, leaving your skin irresistibly soft and smooth without any greasy feel.

  •  
    Plant Based
  •  
    Handmade in Small Batches

Emogene "The Healer" All Purpose Balm

The Healer is effective for all dry areas including elbows, knees, feet, lips, etc. and is a wonderful option for eczema.

  •  
    Refillable in Store
  •  
    Only 7 Natural Ingredients

OUR SERVICES

We do more than our store

Knowing where to start can feel overwhelming, so we meet you where you are. Some people want a quick answer to one question. Some want a plan for the whole house. And some would rather hand it over entirely.

Travel Make-up Kit
Regular price  $75.50
Sale price  $75.50 Regular price  $84.00
Skincare Starter Kit
Regular price  $128.50
Sale price  $128.50 Regular price  $143.00
Travel Essentials Starter Kit
Regular price  $43.00
Sale price  $43.00 Regular price  $47.94

What People Say

“I have loved my experience with GBB! They’ve made the journey of transitioning to better products for me and my family easy- even being outside of Tennessee! Angela has consulted me on many of the products I now use and I couldn’t be happier with the results! ”

Valisa Downing

“I can’t say enough amazing things about my experience with GBB! They’ve completely helped my family and I swap out our everyday products to better options. Angela and Erin go above and beyond helping me find exactly what works best for us.”

Hilary Gelders

“The founder and CEO of this company is what makes it so special. Angela cares DEEPLY about the products she sources/sells and she is willing to educate anyone who is willing to learn with no judgement. In a world that doesn’t need more stuff added to its landfills or more toxins added to our bodies, it’s nice to know someone is out here trying to change that for all of us!!!”

Tad Johnston

OUR PARTNERS

We partner with selected local businesses to offer you the best of our community.

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Our store in the Nations

5202 Centennial Blvd, Suite 101. 
Bring your empties and use the refill bar, 
or just come and ask us something.
Mon to Thurs, 9am  – 6pm CT
Fri to Sat, 9am – 5pm CT
Sunday closed
A bright pink wall with a yellow sunburst and the words 'GOOD BETTER BEST' above shelves of potted green plants and boxed products. Visible product boxes include Leaf and Hydro.
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